Brand Biden: Old, but likeable & trustworthy

Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. ...

Bollywood Rebooted

Authentic, the one word, which describes Diljit Dosanjh better than any other, writes Dr Sandeep Goyal

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When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Avoidable: The 'ageism' bias

With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years,...

What your Zoom background says about you

Dr Sandeep Goyal shares his thoughts about the present and popular cult of Zoom calls and what the backgrounds say about you.<...

The Day After Everyday or Krrish 3: Which will allow us a superheroine?

Less than a week after it was uploaded, Anurag Kashyap’s short film, The Day After Everyday, has had 1,205,910 hits (and counting). In over 21 minutes, Kashyap shows ...